Rauw Alejandro's 'Cosa Nuestra': A Fusion of Elegance and Tradition

Explore Rauw Alejandro's new album 'Cosa Nuestra', a celebration of Puerto Rican music that blends salsa with modern reggaeton influences.

The image showcases Rauw Alejandro standing confidently against a vibrant urban backdrop reminiscent of 1970s New York. He is dressed in an elegant suit that exudes charm and sophistication, with a suave expression that captures his artistic essence. Surrounding him are subtle hints of Puerto Rican culture evident in the colorful street art and the iconic cityscape, reflecting his pride in his roots. The lighting is soft yet striking, highlighting the intricate details of his outfit while adding a touch of nostalgia to the overall composition. This imagery aligns with the themes of his new album 'Cosa Nuestra', symbolizing a blend of tradition and modernity while celebrating his identity and journey as an artist.

Rauw Alejandro's 'Cosa Nuestra': A Fusion of Elegance and Tradition

Puerto Rican superstar Rauw Alejandro has emerged once again with his latest album, Cosa Nuestra, marking a significant evolution in his music journey. Following the cosmic sounds of his previous album, Playa Saturno, Alejandro dives into the roots of Latin pop, blending classical genres with contemporary flair. This new release not only showcases his musical talent but also highlights his connection to Puerto Rican culture and his personal growth as an artist.

A Tribute to Puerto Rican Icons

The title of the album, Cosa Nuestra, pays homage to the legendary salsa duo of Willie Colón and Héctor Lavoe, whose 1969 work continues to inspire a new generation of musicians. In this project, Alejandro incorporates traditional Puerto Rican instruments such as the cuatro, maraca, and conga alongside modern elements like synthesizers and reggaeton beats. This integration of salsa and merengue with cutting-edge sounds illustrates Alejandro's commitment to honoring his roots while pushing boundaries in the music industry.

In his own words, Alejandro articulates, "I feel really proud to be a Puerto Rican. I'm thinking about what it means to be Puerto Rican, our culture." This sentiment is palpable throughout the album, where he infuses modern lyrical themes with classic musical styles, creating an engaging contrast that resonates with both older and newer listeners.

Collaborations that Elevate the Experience

Alejandro's storytelling is complemented by a list of all-star collaborators that elevate Cosa Nuestra beyond a typical album. The featured artists include Pharrell Williams, Bad Bunny, and Feid, all of whom enhance the album's vibrant soundscape. The single Committed, featuring Pharrell, is notable for its innovative blend of English and Spanish lyrics, pushing Alejandro out of his comfort zone as he embraces cross-genre experimentation.

Themes of Heartbreak and Maturity

Follower of the vibrant Hispanic music tradition, Rauw Alejandro finds himself navigating personal changes reflected in his work. Cosa Nuestra is Alejandro's first release following the end of his engagement with pop star Rosalía, which lends the album a mix of introspection and celebration. Tracks like Se Fue, featuring Italian singer Laura Pausini, encapsulate themes of love and loss, while others, like Mil Mujeres, combine EDMerengue elements to bring a playful energy to the narrative.

Alejandro's lyrics express vulnerability and strength, tracking his maturity as he states, "Sufrir no es nuevo pa mí. Suffering is not new to me." This acknowledgment connects deeply with listeners, showcasing the artist's growth and his understanding of complex emotional landscapes.

Aesthetic Inspirations from the Past

Musically, Cosa Nuestra transports listeners to the 1970s, merging nostalgic aesthetics with modern sensibilities. Alejandro cites his admiration for the era's style, which he intertwines with the Sicilian mafia's mystique, often referring to it as part of his narrative and visual identity. The reflective nature of the album is enhanced by sophisticated instrumentals and clever arrangements, which maintain a balance between traditional genres and current trends.

Conclusion: A New Chapter for Rauw Alejandro

In Cosa Nuestra, Rauw Alejandro successfully establishes himself as a formidable figure in contemporary Latin music. By merging traditional genres with innovative sounds and deeply personal themes, he crafts a project that resonates widely. As he steps boldly into this new chapter of his career, he reaffirms his commitment to authenticity and cultural pride while paving the way for the future of Latin music. Cosa Nuestra is more than just an album; it's a celebration of love, loss, and the enduring spirit of Puerto Rican artistry.


Rauw Alejandro's transformation is a testament to the evolving landscape of Latin music, where he exemplifies the vibrant interplay of heritage and modernity. Fans can stream Cosa Nuestra on major platforms and experience the diverse sounds that reflect his personal and artistic journey.